Anna Snyder

Senior product leader with 13 years of experience driving growth and scale across web, mobile, and e-commerce products. I've led 20+ launches—from MVPs to $3M+ enterprise rollouts—and driven 40x growth in user registration and retention.

I build high-performing teams, create revenue-driving product strategies, and improve cross-functional execution across product, engineering, design, and go-to-market.

I believe in smart bets, fast learning, and using data and AI to move faster and build better. Strong communicator, user advocate, and culture builder. Also a mom of three—my superpower for empathy, clarity, and creative problem-solving.

EXPERIENCE 

Apartment Therapy Media, Principal Product Manager 

Jan 2024 - Present 

Apartment Therapy Media, Senior Product Manager, Loyalty & Retention 

Apr 2022 - Jan 2024

  • Led cross-functional teams (engineering, design, product) at Apartment Therapy Media (Apartment. Therapy, The Kitchn, Cubby, Dorm Therapy) to develop & launch key digital experiences at scale, including House Tours, Before & Afters, Image Search, Apartment Therapy website redesign, and The Kitchn Recipe Box. 

  • Spearheaded the development free and paid subscription models focused on the family home, driving engagement and revenue growth across multiple platforms. 

  • Drove entrepreneurial, product-led vision by leveraging consumer insights, in-depth user testing, and stakeholder collaboration to create and prioritize product roadmaps aligned with business and user needs. 

  • Employed a data-driven approach to product strategy, utilizing robust data tools and SQL proficiency to independently pull data and create predictive models for new features and products. 

  • Delivered measurable impact through feature releases, increasing pageviews, user engagement, and revenue while ensuring alignment with overarching business goals.

  • Applied a holistic view of product development, balancing consumer, client, and employee perspectives to maximize success and impact across initiatives. 

CITYROW, Senior Product Manager, Growth 

Oct 2020 - Apr 2022 

  • Built roadmap for growth initiatives including launch of CITYROW GO website and Live classes in CITYROWGO App 

  • Translate business and stakeholder visions into actionable sprints for development and design teams 

  • Create omnichannel GTM strategy for CITYROW and CITYROW GO from 0->1 -- unifying brick and mortar studios & digital subscription products

TBWA l ChiatDay, Director of Product Operations 

Feb 2020 - Oct 2020 

  • Develop and lead production roadmap for portfolio of DTC clients

  • Break down high-level needs into actions for production teams through agile scrum methodology to communicate requirements 

  • Manage team of strategists, designers and producers on short & long term brand activations

Gallery Media Group, Director of Product 

Jul 2018 - Feb 2020 

  • Develop and lead the strategy, vision, roadmap and execution for PureWow, ONE37pm and internal tools 

  • Spearhead partnership with engineers through daily scrums, planning, retrospectives and discovery sessions 

  • Lead product on-boarding & manage a team of UX designers and product managers that deliver at scale 

  • Lead user research, data analysis and AB testing of web, email and social content across brands 

  • Productize affiliate revenue monetization on PureWow.com helping drive affiliate revenue from $60K MRR to $90K+ in Q3 2019


Gallery Media Group, Product Manager 

Sep 2016 - Jul 2018 

RebelMouse, Product Manager 

Mar 2015 - Sep 2016 

  • Lead engineering team on product buildings for custom CMS based on varied client-specific solutions 

  • Clients includes: Sports Illustrated, United Airlines, BlackRock, The Dodo, PAPER Mag & more 



Bitly, Product Marketing Specialist 

Oct 2013 - Mar 2015 

  • Liaison between product and marketing to build go-to-market material 


Salesforce, Marketing Coordinator 

May 2012 - Oct 2013 

  • Manage $250K event budget and execution

  • increase ROl on events 

  • Create sponsorship go-to-market materials and lead generation campaigns

EDUCATION 

Boston University BS • Communication, 2012 

General Assembly Front End Web Development, 2015 

SKILLS & TOOLS


Product Strategy, Growth & Retention, A/B Testing, Roadmapping, User Research, Data Analysis, SQL, GA4, OpenAI, Amplitude, Mixpanel, Figma, Sketch, Adobe Creative Cloud, Jira, Asana, Notion, Confluence, Airtable, Zapier, Looker, Tableau